Tourism in Cambodia is one of the most important sectors in Cambodia’s economy. In 2013, tourism arrivals increased by 17.5 percent year on year, with business travelers increasing 47 percent.
International marketing slogan
The main marketing slogan for promoting Cambodia internationally is the “Kingdom of Wonder”.
It’s designed to demonstrate 3 key elements:
1. Cultural Attractions – a unique cultural heritage spanning more than a thousand years of history.
2. Natural Attractions – astonishing scenery with dense, unexplored mountains, forest, rivers, caves and waterfalls.
3. People and Traditions – Cambodians are extremely hospitable, resilient, welcoming and kind; smiles are heartfelt.
Advantages for tourism
Cambodia is located in the heart mainland of Southeast Asia in the southern part of Indochina, which covers an area of 181,035 square kilometers and which conjures images of a glorious and mysterious past and rich of the cultural heritages, particularly the world’s renowned ancient temple city whose magical image draws ever-increasingly tourists from all over the world. The country’s shape is an almost-square polygon, with Kampong Thom Province as its central point. The country extends 440 kilometers from north to south and 560 kilometers from west to east. Among the ten member countries of the Association of South East Asian Countries (ASEAN), Cambodia ranks eighth in land size and seventh in population. The country has a tropical climate warm and humid.